tropicana switched their branding a few months ago. the new branding isn’t ugly, but in the process of rejuvenating the tropicana look they made it nearly impossible to tell the difference between the permutations of orange juice they sell. there were so many complaints that they are in the process of switching back. the cartons shown here bearing the old “put-a-straw-in-an-orange-and-everyone-knows-who-we-are-why-the-fuck-did-we-change-this” logo are the latest ones to hit the shelf. let the phasing out begin
